Via Dave Lull, Wilda Williams of the Library Journal hosts a Q&A with Sonny Mehta, editor in chief of Knopf and Paul Bogaards, the publisher's executive director of publicity, about Stieg Larsson's Millennium trilogy. From the article:
SM: I have to say that these books just keep getting better. I think Book 2 is better than Book 1, and Book 3 is better than Book 2. It's extraordinary that Larsson was able to outdo himself with each successive work.
Prior to its U.S. publication, there had been a great deal of online buzz about The Girl with the Dragon Tattoo. So in a way, Knopf had a ready-made audience before the book’s debut. What role did your marketing efforts help in the novel's success? And how did libraries contribute to its commercial success?
PB: It’s true that we worked very hard to seed the book with the online community, and with influentials in the mystery blogger community. We sent out advance reading copies (ARCs) and allowed some early publicity to take place. This is an international community of fans you’re talking about, and so even before the books had been translated to English, the online community was buzzing. Word got out.
There is more in the article about the trilogy's impact and about the author himself. The same issue of Library Journal features a brief review of The Girl Who Played with Fire, which is out in the US in August. Readers in the UK can look forward to reading the final novel in the trilogy, The Girl Who Kicked the Hornet's Nest, in October.
My review of The Girl With the Dragon Tattoo
My review of The Girl Who Played with Fire
Round-up post on Petrona: Stieg Larsson flies to new heights
Articles about Stieg Larsson and his books on crime-fiction journeys.