You couldn't predict what is going to get scientists all excited. The Nobel prizes (announced this week)? Well, maybe, but this new cell culture bottle (new angle, compact design, wide mouth, large labels) is really where it is at.
Here are some comments at FriendFeed on this innovation:
"Invitrogen's redesigned cell culture bottle. Looks great. – Ricardo Vidal
I'm a fan of good design. This almost makes me want to do cell culture again! – Shirley Wu