Making readers happy

Reactions of three groups of typical readers to a web redesign (in this case, Dilbert.com):

"The first group is the ultra-techies who have an almost romantic relationship with technology. For them, the new site felt like getting dumped by a lover. Their high-end technology (generally Linux) and security settings made much of the site inconvenient. Moreover, the use of Flash offended them on some deep emotional level.

The second group objected to the new level of color and complexity, and the associated slowness. They like their Dilbert comics simple, fast, and in two colors. Anything more is like putting pants on a cat.

The third group uses technology as nothing more than a tool, and subscribes to the philosophy that more free stuff is better than less free stuff. That group has embraced the new features on the site and spiked the traffic stats."

I think Scott Adams missed the group that are never satisfied with anything. They weren't satisfied with the old design and don't like the new either, for all kinds of reasons which they provide in exhaustive and exhausting detail (and, probably, with great pleasure). Maybe he doesn't get those kinds of visitors.

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