Auntie knows best

From the FT.com: The BBC’s technophile executives see the BBC as the only European organisation able to rival Google as a new media brand but the British public seems more comfortable with its more familiar incarnation as “Auntie”.

A survey of 4,500 licence fee payers, commissioned by the BBC Trust, found that viewers rate “innovation” highly but are more interested in new programming than new technology.

The same research showed audiences’ priority was that the BBC should “help children learn”, but Sir Michael stood by the trust’s decision to suspend BBC Jam, its online education service. “It was done with regret to its impact on users,” he said.