Opportunity doesn’t knock

"Blog awards miss the point" says the headline in yesterday’s Information World Review’s blog (IWR Blog – information industry insight from www.iwr.co.uk – Individual Archives).

"Tomorrow is the closing date for the 2007 Brit Blog Awards. No industry can exist these days without an award ceremony it seems. Sadly these awards, sponsored by web search provider Ask and organised by one of London’s free newspapers has failed to recognise that blogging has taken off and offers a whole array of communities the chance to communicate.  There are categories for technology, sport, fashion, politics, arts & entertainment; travel, youth and weird and wonderful…..[but] there is no category for news, nor is there a category for business blogs, science and culture". IWR blog puts this absence down to the fact that the Daily Mail is the parent company of the free newspaper organising the award, and opines that both it and the free paper are poor in covering these areas.  An opportunity missed, given that blogging is "increasingly becoming a serious platform for creating, sharing and delivering information."