End of a first term

End of term today. Secondary school is very different from primary school — there are six classes each year instead of one, for example, and different teachers for each subject.

Lost this term:

1 School coat

1 "tech" folder

1 scarf

1 swimming costume, towel, goggles and swim bag

1 school coat (that’s another one, not the same as above)

1 hockey sock

1 trainers and socks

We received a letter from the school today. It began: "I am writing to congratulate your daughter for her excellent marks…..which were among the highest in her year group."


Advice for new online publishers

Does this sound familiar? "You can’t make any money publishing online. No one does any original reporting on the Web. The blogosphere is nothing but egos and spam."

The post "Top mistakes made by new online publishers" at the USC Annenberg Online Journalism Review provides eight pieces of advice for new online publishers.

1. Publish for the love of it, not to milk your market, or your readers will go elsewhere.

2. Don’t cast your net too broad. Pick a subject you know and can write about with authority.

3. Allow comments and debate, turning your readers into contributors.

4. Eliminate spam.

5. Spend some money on marketing and publicity: just because you are online doesn’t mean you don’t have to work at attracting readers.

6. Generate the traffic/fill a market niche first before spending lots of money on the project.

7. Be honest about your traffic numbers: your readers/users need to know they can trust you.

8. Don’t set unrealistic goals.