Michael Allen’s new book (title as this posting) is about to come out. He has a lovely blog entry about this event, in which he provides a synopsis of the book, some thoughts about marketing, and an interview with himself. He’s going to serialise the book on his blog over the next five or six weeks as part of his marketing strategy.
In the intereview with himself, Mr Allen covers a theme he has written on before, about the rewards of writing and publishing. Are they financial? Or personal? He is in no doubt:
"So, to sum up, you prefer to publish your own work, and have complete control over it, even though you sell fewer copies and make very little money?"