Books, panels, web advertising and sheds

Kim at Reading Matters discovers a blog, Books in New York, "a visual catalog of New York City's bookstores, libraries and book collections, both public and private". It seems amazing to me that there isn't such a blog (or website) for London's bookshops and libraries, but according to Kim there isn't, so I second her suggestion that someone starts one.

Here is an excellent primer on how to moderate a great panel at a conference, by Janet Reid at the weirdly named collective blog Hey, There's a Dead Guy in the Living Room. I've recently attended my first two book conferences, at which the quality of panel moderation was variable. The post is packed with a distillation of such great advice that I won't highlight any particular part, although it does end with this comment: "if you do a terrific job as moderator by bringing out the best in the panelists, the audience will appreciate you. They’ll remember your name and buy your books. Being a moderator is actually a great sales opportunity – but only if you do it right." A must-read for anyone who intends to moderate a panel, I suggest, both for first-timers as well as a useful refresher.

While on the topic of sales, here is a perceptive post by author and marketing supremo M.J. Rose: Web ads 2.0 about mistaken assumptions in the book publishing industry concerning expectations of web marketing and advertising. Great post, a must-read if you have any interest in the topic. Bottom line: it's all about exposure, not conversion. 

One for Clare: Martin Edwards writes about his friend and fellow-author Kate Ellis, who not only has a new book about to come out (first in a new series set in a fictionalised York), but "she works in what she describes as a garden shed, but is actually a delightful and well-equipped garden room."

As a little PS, Google Suggest, which "guesses what you're typing and offers suggestions in real time" is now being made a default on the Google home page (was previously in "Google labs", their name for pre-beta testing). It remains to be seen whether this is a useful feature for the memory-challenged or a mere irritant.